For business uses, Second Life is a fad and a crock by ZDNet's Russell Shaw -- The Los Angeles Times reports that some companies that have opened virtual presences on Second Life have closed their virtual doors or are letting them rot through lack of attention. We’re talking Dell, Best Buy (Geek Squad) Sun Microsystems, American Apparel, Starwood Hotels (Westin, Sheraton, etc.) In fact, that’s the Los Angeles Times’ screencap of a [...]
Another Article can be found here at TechCrunch
Well, I propose that these articles are missing the point, these companies may have some failed ventures into the metaverse and certainly some of the expected results have not been met. But this is not due to the medium or the shortcomings of virtual worlds. It truly reflects the misinterpretations of the companies and the 'build it and they will come attitude. We at QTLabs Inc. have seen many truthfully fantastic and wonderful builds in Second Life that were little used from the beginning. Many beautiful places that were lost to the general public within SL because of the perception of branding and how a company should sell itself in SL and the metaverse.
QTLabs Inc. understands that the need to please the residents and provide an interesting place to visit is important. The only way this can be accomplished is via community and human interaction at any virtual world site. Our AVIE Services experts truly understand this need and have the ability the provide resident friendly virtual presences. Because of our open source, radically transparent philosophy we can harness the power of the unique culture forming within the metaverse to create you or your companies product, service or image into virtual worlds in such a way that benefits the residents as well as exceeds your expectations. There is no better way to form relationships and interact with potential clients and partners from around the physical world.
Virtual worlds are the future of human interaction and online commerce and it is the benefits will be realized just as the man new benefits of the web have come to fruition. We are realizing the benefits now and have put many of our practices to work successfully. Not only can you see benefits through customer interaction and increased worldwide exposure, but employee collaboration and partnerships as well. Contact QTLabs Inc. for more information on making your metaverse projects a success.
Virtual World, Real People (sm).
